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Levis Under Fire for New Ad
Thursday, February 23, 2012    
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Levis says if you want a true representation of "real women", go to their Facebook page.

Levis thought it was being pretty smart when it launched its ad campaign saying, "Hotness comes in all shapes and sizes." Trouble is, the ad didn't really represent any size but one.

An advertising watchdog blog has called out San Francisco-based Levis, saying the ad is an insult to women size six and over. The ad is part of a campaign for Levis Curve ID jeans.

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